SumUp has announced the launch of its digital wallet, SumUp Pay, which is its debut direct-to-consumer offering.
The app looks to offer a secure payment mechanism for consumers across Europe, and is equipped with several features designed to enhance the user experience.
Pedro Branco, Head of Consumer Business at SumUp, commented: “Today is a proud day for
everyone at SumUp as we expand our product offering into the B2C space for the very first time.
“Our all-in-one loyalty e-wallet app not only offers a convenient payment mechanism for consumers to pay bills, purchase goods, or transfer money to their friends, but also rewards them for each penny they spend.
“With SumUp Pay, we hope to create a mutually beneficial ecosystem between local businesses and consumers, by incentivising millions of people to shop locally and providing our merchants with yet another tool to support and help them grow their business.”
Utilising a SumUp Pay virtual Mastercard, consumers are able to make remote or in-person purchases enabled by Google Pay and Apple Pay, transfers and withdrawals.
Furthermore, the new wallet also taps into QR code tech, enabling payments via a SumUp QR Code by scanning it with the app.
This latest announcement marks SumUp’s expansion into the B2C payments space, and follows the company’s recent growth and ongoing extension of its product line.