Deepening its focus on user engagement and a seamless global payments experience, AstroPay has unveiled its new web app. 

The new launch seeks to address complexities of local markets, offering fast and efficient solutions across thousands of consumer-recognized payment methods.

Mikael Lijtenstein, CEO of AstroPay, commented: “The heart of the company is our customers. We pay special attention to their needs and proposals. We listen to them carefully and work to give them the best user experience possible.”

Building on the firm’s continued focus on international transactions, the app will allow AstroPay to continue to utilise extensive experience in managing the specificities of emerging markets, allowing it to offer an efficient solution to all its customers: merchants, end-users and business partners.

With experience in Latin America, Africa and Asia, the firm is aiming to help merchants access emerging markets more easily and safely. 

The AstroPay Web App means users can access the same features as from the mobile app. With a single user, they can purchase their AstroPay Card, consolidate their different cards, make transfers and participate in the loyalty program. 

Furthermore, the AstroPay card grants users access to making deposits instantly and securely, as well as withdrawing their balance from their cards. The group underlined that the virtual voucher is well-suited for customers who need to perform real-time and local currency operations.

Expert Analysis: Digitalisation is undeniably crucial in the bid to maximise the efficiency of payments. For AstroPay, the new web app married with its global presence and market experience means the group is well-positioned to significantly build on the launch and enhance its user journey.