AstroPay enters crypto trading space

AstroPay has announced the launch of a cryptocurrency offering, enabling users to engage with the digital assets market through its platform.

The expansion aims to provide younger audiences that are digitally-adept with the tools to be more proactive in crypto trading, placing specific focus in emerging markets such as Latin America – where the new offering is the first digital wallet to support the trading of ADA Cardano, together with Bitcoins, Bitcoin Cash, and Litecoins.

Furthermore, it comes at a time when digital currencies are becoming more prevalent in the payment space, with an increasing number of consumers engaging in the currencies. 

Mikael Lijtenstein, Astropay CEO, commented on the move: “We are thrilled to launch our cryptocurrency offering that puts us at the forefront of international payment solutions. With this offering we want to serve younger users who are more inclined to trade cryptocurrencies as they are digital natives.

“AstroPay has been operating with cryptocurrencies for over two years and we decided that now is the right time to offer our users the option to trade these digital assets.” 

The new user interface includes the option to purchase cryptocurrencies through country-specific payment methods without paying any purchasing fees. From there, the virtual currency can be acquired either in local currency or American dollars.

Lijtenstein continued: “The launch is testament to the business’ commitment to continue supporting merchants and users by adopting the latest technological innovations.

“The cryptocurrency market’s size has expanded exponentially since Bitcoin was launched a few years ago and we believe the sector is poised for further exponential growth, especially driven by the new Web 3.0.”

The growth into digital currency follows the firm’s recent expansion into Brazil, as it honed in on support for businesses in the region through the launch of a new offering, Payment Links.

Deeper expansion in South America is also focused on a smooth user experience and providing an expansive array of payment journeys – increasing digitalisation in the space.