Russian fintech Tinkoff has announced a new principal partnership with the Russian Football Premier League (RFPL).
The sponsorship significantly expands the reach and footprint of the fintech as it continues to grow its offering and deepen engagement within Russia.
Oliver Hughes, Chairman of the Management Board at Tinkoff Bank commented: “We at Tinkoff are delighted to become a title partner of the League and support the Russian football – something that many of our employees are passionate about.
“We see this partnership as an opportunity to achieve mutually beneficial outcomes, including those in business and marketing integration.”
The expansive ecosystem is seeking to grow its offering by leveraging the opportunities through the partnership with RFPL, including tapping into new channels to attract football fans and selling football tickets.
Sergey Pryadkin, RFPL President also praised the partnership: “We are happy to team up with Tinkoff, one of the leaders in its market, boasting innovative and dynamic business. We are deeply impressed by Tinkoff’s fresh and sporting character. It focuses on today’s energetic digital audience – the people we rely on strategically.
“Cooperation with the League marks a new level of Tinkoff’s involvement in football, and we are happy to welcome the new partners to our football family.”
It comes as the app is on the brink of launching its new method for sales of sports tickets with cashback in the Tinkoff SuperApp, giving its customers an opportunity to buy tickets for football matches and other sporting events directly from their accounts in just one click.
Anna Mikhina, Tinkoff VP added: “We have long been looking at football, the most popular sport in Russia. We studied some successful partnerships in Europe, when private businesses became title sponsors of the largest national championships.
“We realised that Russian football and its clubs could benefit from unique marketing opportunities and attract new fans to the stands. Therefore, we are confident that this will prove to be an interesting win-win business partnership.”