brings “supercharged benefits” from Cardlytics Visa card US holders are now eligible for rewards from an increased spectrum of brands thanks to Cardlytics.

The cash-back rewards platform has contractual relations with various global brands including Adidas, Costco, H&M, Office Depot, Sam’s Club, and Shake Shack, which will be added to the existing benefits for current Visa card members, including up to 10% earning in bonus rewards.

Joe Anzures, SVP & General Manager for North America, said: “ Visa cards offer the most attractive cash-back rewards in the market. Adding Cardlytics-powered rewards on top of it will supercharge benefits for our users.

“We are looking forward to further driving adoption of cryptocurrency by helping our users unlock the value of their crypto for payments and earning rewards in crypto whenever they use their card.”

A recent study found that around 75% of current customers are willing to exchange their cryptocurrency for goods and services.

Farrell Hudzik, EVP of Financial Institutions at Cardlytics, added: “We are very excited to work with an innovative partner like to provide meaningful rewards for their consumers. This is an important area of growth as more consumers engage with crypto and we are thrilled to be a part of this emerging market.”

The scheme is currently available only for Visa card users currently based in North America. All cardholders are automatically enrolled on the program, which they can take advantage of by using the mobile app to locate nearby partner shops and online offers.