FirstGroup elevates digitalisation of transport payments with BRIDGE

FirstGroup has selected BRIDGE’s payment orchestration platform to enhance its goal of achieving greater control in managing e-payment transactions. 

Boosting the transport network across the UK, the link will initially see the tech integrated across FirstGroup’s online ticketing for UK bus travel, with plans to encompass the company’s mobile app channel and rail ticketing systems.

Dave Lynch, CIO, FirstGroup, commented: “Our online ticket channels are live all day, every day, with daily takings up to £1 million in ticket and travel pass sales. Through e-payments, we can reduce the cost of handling cash across the business and capture valuable data insights from the payment process, so it’s critical that we have complete control over this part of the customer journey. 

“With cashless and contactless travel also factors in attracting people back onto public transport, we need our payment systems to be 100% dependable at all times.

“BRIDGE payment orchestration is our guardian angel; it works in the background to catch any glitches and make sure they don’t show up in the customer payment experience. It means our customers can be confident in buying online, get access to great offers and travel in cashless, contactless safety. Meanwhile, I get a good night’s sleep.”

It comes as the digitisation of payments within transport grows as the public seek to continue keeping the economy moving, whilst also halting the spread of coronavirus. 

Alongside the company’s strategy to increase cashless and contactless travel, resilience and control across the e-payment mechanism are imperative to delivering the company’s offering. 

BRIDGE CEO, Brian Coburn, added: “This is the perfect illustration of the value payment orchestration delivers in a high-transaction environment. When this is the sales channel that your customers rely on, you need the confidence that every single transaction will complete successfully, no matter what is happening in the background. 

“BRIDGE payment orchestration brings this critical resilience, liberating businesses with complete control over the payment end of customer experience and access to a new source of valuable insight that supports innovation and growth.”