White label engagement platform, Loyalize, has detailed a new strategic partnership with TrueLayer, a leading provider of financial APIs.
The collaboration will see the firm integrate with TrueLayer’s Data and Payments APIs to give retailers access to data sets that can power the loyalty and payment components of their loyalty programmes.
Franceso Simoneschi, CEO and co-Founder of TrueLayer, said: “This partnership marks the realisation of another major use case for Open Banking. There is huge scope for loyalty and customer engagement to be transformed by Open Banking and Loyalize is in a prime position to make this happen.
“We’re delighted Loyalize will bring the Open Banking experience to a new consumer audience and we look forward to helping them develop new Open Banking-based products for their clients.”
The combination seeks to utilise open banking with the delivery of frictionless loyalty, creating a new level of engagement as open banking continues on a period of exponential growth.
David John, founder and CEO of Loyalize added: “With its deep expertise in open banking and track record of innovation, TrueLayer will help us develop and deliver the features and scalability our customers are looking for. We’re thrilled to partner with TrueLayer to accelerate our growth and transform the way retailers and customers engage with one another.”
Founded in 2019 to bridge the growing gap between loyalty and payment innovation, Loyalize helps retailers build a more complete picture of their loyalty members by aggregating data from multiple sources and providing a real-time, omnichannel view of customer transactions and purchasing behaviours. Loyalty teams can use insights generated by Loyalize to create segmented, targeted offers and campaigns to individual or groups of customers.
Loyalize is currently in the midst of a £250k fundraising round.
