Speaking at iGB Live! Daniele Alfonso (enterprise sales executive, EMEA, iovation) revealed where his biggest concerns for fraud exploitation in the gaming industry.
Alfonso noted that misuse of bonus is “one of the largest fraud tendencies” in the industry and he believes the area should be focused on more.
He said: “A player makes an account and then they abuse the welcome bonus by playing with said money and cashing out also. This also happens with VIP bonuses; for operators it is a real problem.”
Though it is understood how difficult it is for operators to handle each user, firms such as iovation utilise modern tech to support operators in uncovering whether the player or affiliate is legit.
According to Alfonso, device technology in particular can help operators pick out fraudulent/abusive activity such as false traffic.
“One of the companies we support had a single affiliate generating 5000 accounts coming from just three devices,” recalled Alfonso.
“It is obviously a challenging problem however using device technology can really help.”
Aflonso concluded by noting iovation’s investments in modern tech – such as machine learning – is all part of supporting operators in the fight against fraud and he expects the firms presence to continue to grow in the gambling sector.