The latest edition of the SBC Leaders Magazine takes a closer look at the Latin American market, which has been at the heart of regulatory developments over the last few years and the importance of payment innovation within the region.
It comes as Brazil is on the cusp of regulating sports betting, as the region could soon become the next sports wagering global powerhouse.
In Issue 23 of the SBC Leaders magazine, Paysafe spoke about how the firm is maximising its expansion into Latin America, specifically Argentina where large parts of the population are still reliant on cash payments.
Okto Founder Filippos Antonopoulos also emphasised that providing a frictionless approach to the region is pivotal as they look to embrace the desires of consumers.
Elsewhere, in a discussion with Betcris’ Fernando Garita, which you can read here, we find out why sponsorship is a major component of the operator’s strategy – and how sponsoring the Mexican and Ecuadorian national teams is helping boost Betcris’ international stronghold.
For Issue 23, we decided to also feature a dedicated World Cup section which breaks down betting trends, bookies’ predictions as well as the cross-selling opportunities between slots and football. The SBC team even got in on the action as we made our predictions for who is tipped for World Cup glory.
Elsewhere, Dean Akinjobi and Liliana Almeida get clever about advertising as they outline the reasons why marketing campaigns will need to be changed according to the World Cup’s irregular schedule.
Over in our gaming section, the spotlight is on Uruguay as Juan Ignacio Juanena, Interactive Business Manager at Enjoy Uruguay, asks whether online gambling is a “crucial commercial need” for physical operators in the country to modernise its entertainment offering.In Colombia, Rush Street Interactive’s Mattias Stetz and Richard Schwartz discuss the market’s recent developments and plans moving forward. Both executives are confident that this South American jurisdiction will play an important role in the company’s Latin American journey going forward. Read what they had to say here.
