Cellpoint Digital partners with Cebu Pacific to bolster payment efficiency

As it looks to continue its enhanced support for the airline industry, CellPoint Digital has partnered with Cebu Pacific, the largest airline in the Philippines, to implement a Payment Orchestration Platform across all its digital channels.

The collaboration couldn’t come at a more integral time for the airline as it seeks to navigate through the pandemic, which has significantly impacted business for the aviation industry.

Cebu Pacific is one of the most successful low-cost airlines in the world, having flown over 22 million passengers to over 60 destinations in 2019. The airline enjoys a direct relationship with its customers: 70% of bookings are made via the carrier’s direct digital channels.

Candice Iyog, Vice-president for Marketing and Customer Experience at Cebu Pacific emphasised: “Our customers remain at the heart of our business – as such, we are constantly improving their customer journey with us. 

“As we continue transforming processes towards a frictionless experience, implementing effective and secure online payment portals is critical. With this new development, we look forward to providing our passengers an omni-channel experience and the ease of one-click payments, along with localized options in all markets.”

CellPoint Digital’s Payment Orchestration Platform, Velocity, will enable Cebu Pacific to simplify the payment experience of its repeat customers by deploying stored cards in all its digital channels with a single sign-on. 

Velocity is PSP/acquirer agnostic and will enable Cebu Pacific to build and orchestrate a bespoke network of acquiring banks. The intelligent routing module will dynamically optimise the routing of each transaction via this network, thereby maximising the acceptance rate and lowering transaction costs.

Cebu Pacific will have the ability to fast track the launch of new payment methods in new markets, by picking and rapidly activating new ones from CellPoint’s growing payment ecosystem, including over 40 local and global cards and over 350 alternative payment methods.

“We are delighted to partner with one of the most successful airlines in Asia Pacific and support their impressive expansion and commitment to the best digital customer experience,” said, CEO of CellPoint Digital. “Our independent payment platform will give Cebu the agility and control they need to optimise further their payment strategy and drastically simplify their customer payment experience.”