Virgin bolsters user experience with CellPoint Digital’s payment orchestration


CellPoint Digital, has strengthened its portfolio of global partnerships – through a new link with Virgin Atlantic and Virgin Holidays.

Via the collaboration, the airline and holiday package provider will use CellPoint Digital’s full payment orchestration platform to integrate new payment methods, new acquirers and stored card facilities, enabling reduced costs, increased acceptance rates and an improved customer journey.  

Yasin Demir, head of distribution and payments at Virgin Atlantic, added: “We identified CellPoint Digital as specialists in payment orchestration, providing a unique and innovative mind-set towards the airline payments ecosystem. 

“Its offering aligns perfectly with our plans to add multiple new acquirers and payment methods and we are looking forward to working with them in the coming months and beyond.” 

The newly formed deal comes after a series of investments by Toscafund and Penta Capital into CellPoint Digital, which brings their total investment to more than $56M. 

Kristian Gjerding, CEO at CellPoint Digital, added on the deal: “Virgin is one of the largest carriers in the UK and we are excited to be working with a brand that has such an incredible global reputation. As the project progresses, we will be collaborating closely with the Virgin payments team to ensure they get maximum benefit from our payment orchestration platform. 

“By utilising our comprehensive payment orchestration platform and having access to a large payments ecosystem, we can enhance the payment process for Virgin Atlantic and Holidays while bolstering its offering with popular alternative payment methods for its customers. 

“Our Payment Orchestration Platform will give Virgin access to a much larger payment ecosystem and enable it to offer customers their preferred method of payment for the countries it flies to.

“As we emerge from the pandemic, fewer travellers are using cards to purchase tickets, with the convenience of mobile devices, e-wallet options and QR codes transforming the way they pay for airline tickets. 

“Recent research has highlighted that 84% of  travellers now pay with alternative payment methods.”