AstroPay invites merchants to take part in the ‘Indian Challenge’

AstroPay has invited merchants to take part in the ‘Indian Challenge’ as the most efficient way to enter the country’s payments market. 

The firm is building on its many years experience in the market, which has helped it to gain a significant understanding of consumer adoption and the various payment methods available in the region. 

The ‘Indian Challenge’ consists of three levels with prizes building up to one year without paying fees. In addition, operators will also receive marketing advisory from AstroPay in order to boost their business in the country.  

AstroPay CEO Mikael Lijtenstein stated: “The acquired knowledge obtained after many years of work in the Indian market entitles us to invite merchants to develop their operations in this territory through AstroPay.

“We constantly offer merchants different and easy ways to access new markets. We believe this is an excellent opportunity for operators that do not work in India to enter this market and gain experience with undoubtedly excellent conditions.”

To be part of the challenge, operators are required to register before 30 September and integrate before 31 October. By this date, AstroPay Card should appear as the first payment option on site. 

Through AstroPay Card, merchants can receive deposits and process withdrawals easily and safely from one single integration. This virtual voucher is ideal for operators who need to provide their users with a reliable payment option.

Expert Analysis: The latest initiative by AstroPay can provide firms with a simple and efficient route into what is a potentially lucrative market. AstroPay has a depth of experience in expansions into new markets and can be an undoubtedly beneficial partner for merchants that desire expansions.