Button boosts engagement through fintech focus

Mobile commerce specialists, Button has elevated its focus on fintech announcing a new partnership with brand loyalty and investment app, Bits of Stock

The integration seeks to enable Bits of Stock users to discover in-app brand offers, shop, and earn fractional shares of stock

Through this integration, Bits of Stock is seeking to enhance the way it targets users to drive repeat purchases and increase engagement. 

Michael Jaconi, Co-Founder and CEO of Button commented: “We’re thrilled to welcome Bits of Stock, the newest fintech company to join Button’s platform and build a commerce-first strategy on top of our Personalization API. 

“Innovators like Bits of Stock are creating a powerful new model for users, and their approach to partnering with marketers has been focused on driving value for all parties. Brands on our platform are excited to connect with this innovative new model designed around financial wellness.”

Commencing today users can utilise ‘Bits of Stock’ with a host of retailers powered by Button’s technology. 

Arash Asady, Co-Founder and CEO of Bits of Stock added: “Bits is on a mission to give wealth back to our communities. We believe ownership mentality is the key to financial prosperity for all. Partnering with Button to give our users Bits of Stock when they shop with the brands they know and love is continuing that mission. 

“Button’s enabling us to reach a next level of engagement with our users through its personalization offering, and we couldn’t be more excited for this new chapter of driving loyalty through fractional ownership.”