Platform provider partners with Swedish fintech to streamline Pay & Play onboarding for iGaming operators
Malta-based platform provider Elantil has expanded its Marketplace offering by integrating Pay by Bank specialist Zimpler, allowing iGaming operators to access the Swedish fintech’s full suite of payment services through a one-click setup.
The integration represents Elantil’s first step into payments, having previously focused on content, sportsbook, and data partnerships.
The platform’s Marketplace, launched as a modular alternative to traditional platform stacks, is designed to offer operators greater control over their technology infrastructure, with the ability to contract directly with suppliers and activate services without delays or third-party gatekeeping.
Zimpler, founded in Stockholm in 2012, is one of the fastest-growing Pay by Bank providers in the Nordics. Its flagship solution, Zimpler Go, offers a streamlined “Pay & Play” experience, enabling users to make instant deposits and complete real-time know-your-customer (KYC) checks in a single flow.
The solution has gained traction in regulated iGaming markets such as Estonia, where onboarding efficiency and compliance are closely scrutinised by regulators.
By joining Elantil’s Marketplace, Zimpler’s services can now be accessed by operators through a simplified integration process. According to Elantil, once an operator agreement is in place, all that is required to go live is the input of credentials; a process that bypasses the delays and intermediary fees typically associated with payment service provider onboarding.
The Pay & Play model has seen rising adoption across Europe, particularly in jurisdictions where regulatory demands are tightening and player conversion rates remain a key metric. By combining secure bank transfers with automated identity verification, the model offers both operational efficiency and improved risk management.
Zimpler is currently connected to more than 350 million bank accounts in 25 markets and processes over €2.6 billion in annual volume. The company has recently undergone a strategic shift to focus exclusively on B2B clients following regulatory guidance in its home market.
In 2023, Sweden’s Financial Supervisory Authority instructed the company to halt direct-to-consumer payment services, prompting a pivot toward licensed business partnerships.
Elantil CTO John Debono said the partnership reinforces the company’s aim to offer flexible infrastructure that supports regulatory compliance and operational speed.
“When we launched Elantil’s Marketplace, our ambition was clear: to offer more than just a content aggregator. We wanted a true one-stop shop where operators can seamlessly connect with the industry’s top service providers,” Debono said.
“Integrating Zimpler—especially their Pay by Bank solution in regulated markets like Estonia—adds a powerful new dimension. It underscores our dedication to regulated, reliable providers and expands the toolkit we offer operators, ensuring we deliver the most complete and compliant service possible.”
The Marketplace is built around Elantil’s modular platform architecture, which allows operators to select and integrate third-party providers for content, data, payments, and services on an as-needed basis. Unlike more traditional platforms, Elantil does not bundle services or impose exclusivity, allowing for faster deployment and direct commercial relationships.
Sarah Nunn, Partnership Manager at Zimpler, said the collaboration is part of the company’s broader efforts to scale accessible financial infrastructure across the iGaming space.
“Partnerships like this are how we bring smarter financial solutions to the forefront,” she said. “The Elantil team has built an impressive platform with real momentum, and we’re excited to contribute by making seamless, compliant payments more accessible to operators. Together, we’re helping businesses scale faster with fewer barriers and greater confidence.”
As regulation around payments tightens across Europe – particularly around KYC, AML and source-of-funds rules – operators are increasingly seeking payment providers who can offer both compliance assurances and a low-friction user experience.
