Liberbank is seeking to benefit from heightened exposure following the announcement of a new partnership with European football giant Real Madrid.
Commencing at the start of next season, the deal means the firm has become the official bank of ‘Los Blancos’ and will benefit from a host of sponsorship activations.
Not only will the collaboration serve to enhance the brand awareness of Liberbank’s brand by generating maximum visibility and association between the two entities, one of the central themes of the partnership is the possibility of becoming involved in the club’s new financing lines.
This cooperation covers all levels and areas of the club, including members and fans, as the agreement provides for the option for members to finance season tickets under favourable conditions, as well as the creation of specific and exclusive financial and banking products.
The agreement seeks to create new lines of business between the two entities, such as the aforementioned exclusive products and the attraction of new customers thanks to Real Madrid’s digital presence.
Liberbank will be involved with Real Madrid across a series of loyalty projects with existing and future customers and will also have exclusive advantages and benefits for customers in all sections of the club in men’s football, women’s football and basketball. In this way, it becomes the first of the new sponsors to sign a new transversal agreement for all areas of the club.