Digital blockchain trading card app Sorare has added Serie A side AS Roma to its ever growing portfolio.
The Serie A side joins over 30 football clubs including Schalke, West Ham and fellow Italian team Napoli.
The application allows users to buy, sell or trade digital cards with values depending on the players real-life performances.
Sorare is invested by blockchain software company ConsenSys and allows players to sell cards as cryptocurrencies. Whilst also auctioning special cards such as ‘player of the week’.
Nicolas Julia, Sorare’s Co-founder and CEO emphasised: “We are very proud to have signed this agreement with such an Italian heavyweight, and we thank them for their trust in Sorare. We see this as a new, key step in our vision to work with the best football clubs from around the world.”
As part of the deal Sorare starts its pre-sale for Roma rare collectables which will soon be available on the blockchain card gaming market.
A line-up consists of five cards where users can win weekly prizes in tournaments. Every player will be issued with one ‘unique’ card, 10 ‘super rare cards, 100 ‘rare’ cards as well as unlimited free common cards. As expected, the rarity of the card plays into how well your side performs, alongside how effective your chosen play has been in the week.
Last year, video game publisher Ubisoft accepted Sorare into the Entrepreneur Lab accelerator programme. The initiative, now in its fourth season, provides support for a multitude of companies as they engage in a six month programme aimed at propelling growth.
Expert Analysis: Sorare’s partnership with an established football team such as AS Roma brings more credibility to blockchain as a whole. Sporting clubs in particular are seeing the potential blockchain has to offer and partner with organisations like Sorare in order to boost fan engagement.