Latin American and Caribbean fans of Real Madrid will be offered prepaid cards following an agreement between the La Liga club and UK private equity company REPX.
The agreement covers the whole of the LatAm and Caribbean market, with the exception of Mexico, encompassing a population of 700 million inhabitants, many of whom follow the Spanish giants.
“Through careful and dynamic management combined with important commercial distribution agreements we have created a niche in the electronic payments sector thanks to a series of own patents that make the cards unique,” said Francesco De Leo, Executive Chairman of REPX.
Real Madrid fans in the region will be able to access a personalised prepaid card designed exclusively to suit their needs.
They will also benefit from personalised services to make transfers between supporters and further strengthen their connection with the club.
Andrés Tortarolo Fragola, Head of Global Sponsorships at REPX, added: “Latin America and the Caribbean are two of the richest developing regions in the world and according to World Bank data, 200 million people in the region (43% of the adult population) are unbanked.
“REPX is an active part in solving this problem and, for this, the Real Madrid brand and its values, which have a lot of weight and influence in the region, seem to us the perfect platform for this launch.”
Twelve-time Champions League winners Real Madrid has been enhancing its financial partnerships in recent months.
In January of this year the ‘Los Blancos’ signed a sponsorship agreement with Liberbank, making the institution the official banking partner of the club.