Wirecard has boosted its presence in SouthEast Asia, announcing a new partnership with China’s most popular tea brand, HEYTEA.
As part of the collaboration, Wirecard will provide seamless payment solutions to customers in all stores in Singapore and Hong Kong via HEYTEA GO, a newly launched mobile app which allows users to order and pay online without waiting in stores.
Kiki Zhou, Public Relations Manager at HEYTEA commented: “In today’s digital world, we find it essential to incorporate technology in our operations and keep pace with customers’ preferences and expectations.
“In cooperation with Wirecard, we launched HEYTEA GO to improve customer experience where users can customize, order and pay for their drinks in a quick and seamless manner. We’re delighted to partner with Wirecard as we continue to expand our brand across Asia.”
The partnership aims to boost HEYTEA’s capabilities when it comes to the ever expanding world of digital payment technologies. With the firm’s app allowing customers to skip queues by placing and paying for their orders before visiting the store.
The app also shows an estimated wait time and sends push notifications to customers when their drinks are ready for collection. By integrating Wirecard’s payment technology, both customers and the retailer benefit from enhanced operational efficiency and improved customer experiences.
Alson Lau, Head of Business Development APAC, at Wirecard added: “We’re excited to collaborate with HEYTEA to enable cashless payments for customers in Singapore and Hong Kong.
“The launch of HEYTEA GO supports the growing trend of online-to-offline integration, and by integrating our payment technologies, we can provide more options to tech savvy customers while improving efficiencies for both customers and the retailer. We look forward to deepening our partnership with HEYTEA.”