AstroPay enhances South American presence with Club Universidad de Chile sponsorship


AstroPay has announced that it is now an official sponsor of Chilean Primera División side Club Universidad de Chile (La U).

As part of the deal, all La U supporters will get access to a free debit card. The ‘Passion Card’ can be received both in a physical and a digital format, rewarding fans with points for each transaction they make with it, which could then be exchanged for exclusive interactions with the club. 

“Whether purchasing match tickets, season passes, meet and greets with the club’s first-team squad, official merchandise, or other related products, AstroPay’s ambition is for the Passion Card to become the preferred payment method for millions of fans,” a statement by AstroPay read. 

Credits: AstroPay

Photo credits: AstroPay

Carolina Gama, VP of Marketing, AstroPay, said: “We are proud of our partnership with Universidad de Chile, and it motivates us to continue our work in providing even more benefits to the club’s fans.

“We are the preferred payment method for those who truly love sports, offering a unique opportunity to take their passion to the next level through our Passion Card and Benefits Program. Our users are our inspiration to create services that further enrich their experiences. 

“Both Universidad de Chile and AstroPay are excited about this collaboration, which combines AstroPay’s expertise in payment solutions with the passion of La U’s fans.”

Further details around the agreement confirm that the AstroPay brand will receive increased visibility through various collaborations with La U. AstroPay’s logo will be visible on the La U men’s first team shorts throughout the rest of the 2023 season. The football club’s website will also feature AstroPay as an available payment method. 

Ignacio Asenjo, General Manager of La U, added: “It’s very good news for our Club to expand our network of business partners. We are always looking for a way to innovate, to make a difference, and for this reason, AstroPay generated that interest in creating a distinctive alliance that, hopefully, will be maintained for a long time. It also makes us happy that through the use of AstroPay, our fans can also receive various benefits”.