Online payments solutions provider AstroPay has moved to raise its international profile by partnering with Premier League club Wolverhampton Wanderers FC.
The agreement will be initiated with ‘a suite of partnership rights’, and throughout the course of the contract AstroPay will take advantage of pitch-side LED advertising at Wolves’ Molineux stadium.
“Like many UK and international football fans, we are excited to start the new season of the world’s most watched football league,” remarked Mikael Lijtenstein, CEO of AstroPay.
“The English Premier League has always been very competitive, popular, and global, which sees brands using the event as the perfect vehicle for driving brand awareness, interest and revenue.
“We are thrilled to begin our new partnership with Wolves. They’re an ambitious club with an exciting development and it matches the global spirit of AstroPay.”
The partnership follows the renewal of the sponsorship arrangement between AstroPay and Burnley FC, also of the Premier League, with the firm operating as the official payments solutions provider and sleeve sponsor of the club for the 2021/22 Premier League season.
AstroPay is currently working to expand its digital payment services in the European market, having experienced an increase in the user and merchant numbers. The firm will initially target customers in the UK, Spain and Portugal, based on feedback from clients who expressed an interest in reaching consumers in these markets.
“We are excited to work alongside AstroPay as we welcome them into our pack ahead of what promises to be a really exciting new Premier League season,” said Russell Jones, General Manager for Marketing and Commercial Growth at Wolverhampton Wanderers.