Blockchain providers for the sports and entertainment industry Chiliz has partnered with Serie A club Inter Milan, as part of a deal which will see the Italian top-flight team promote the soon-to-be-launched $INTER Fan Token from the front of players’ shirts.
Under the terms of the deal, Socios.com will become the Nerazzurri’s new global main jersey partner, with the $INTER Fan Tokens creating new experiences for Inter Milan supporters across the world.
In addition, there will be engagement opportunities on Socios.com for $INTER Fan Token holders, including the chance to influence the club in a range of important, interactive and fun, polls every season.
Fans will also be able to access exclusive club-related content, put their skills to the test and go up against other fans from around the world in club-related games, competitions and quizzes, competing in global leaderboards to earn once-in-a-lifetime real-life and digital VIP rewards and experiences.
The agreement, which was touted earlier in the month, sees Socios.com replace Inter’s long-standing shirt sponsor Pirelli, after the tyre manufacturer announced it would conclude its relationship with the Italian team.
“The Inter Milan front-of-shirt is the perfect space for us to promote the start of this new partnership and build mass awareness of the opportunities for innovation and engagement created by the $INTER Fan Token,” said Alexandre Dreyfus, CEO of Chiliz and Socios.com.
“This is a special event. It’s the first time in more than a quarter of a century that the name on the front of the club’s shirt has changed. We’re very proud to be taking that privileged space to promote the launch of the $INTER Fan Token.
“Today’s announcement is the start of a new era for millions of Inter fans around the world, who will be able to join a thriving digital community on Socios.com, enjoying countless opportunities to engage with the team, influence key decisions and be rewarded by the club they love through $INTER Fan Tokens.”
More than 40 major sporting organisations have partnered with Socios.com to launch Fan Tokens, including some of the biggest European football clubs – with Arsenal becoming the latest to join the fan engagement platform – and the Argentina and Portugal national football teams.
Recently, Valencia CF became the first club to ink a main shirt sponsorship with Socios.com, promoting the Spanish LaLiga team’s Fan Token on the front of players’ jerseys.
Alessandro Antonello, Corporate CEO of Inter, commented: “We are very proud to announce this partnership today, an agreement that links us with a leading brand in its industry. This deal confirms the growth and the appeal of the Inter brand, despite all the challenges the Club is facing during the pandemic period.
“This jersey is of particular importance to us, since it is the first one with the Scudetto on our chest after so many years of waiting: this is a new milestone in our journey, and we are happy to celebrate it together with Socios.com and all our fans.”