provides ‘exclusive content’ to Italian football via NFTs

Chiliz has partnered with The Italian Football Federation (FIGC) to provide the reigning European Champions with the $ITA Fan Token launch on the fan engagement and rewards app

The resources generated by the blockchain provider will be used by the FIGC in a bid to ‘develop the entire movement’, focusing in particular on basic sports facilities, with the aim of improving training facilities throughout the country.

Alexandre Dreyfus, CEO of Chiliz and, noted: “Italy is a footballing powerhouse, synonymous with passion, determination and sporting glory. 

“We’re proud and excited to welcome the reigning European champions to our roster of partners and look forward to giving Azzurri across the world the chance to engage with and be rewarded by their team like never before.”

The link-up involves all the Italian national teams, as the organisation aims to support the overall growth of the Italian football system. 

In addition, fans are able to play against other fans from around the world in games, competitions and quizzes whilst competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences.

Furthermore, ‘exclusive content’ is also promised as they experience’s geo-location, augmented reality feature ‘Token Hunt’.  

Gabriele Gravina, President of the FIGC, added: “This partnership will allow us to expand our relationship with our fans, providing new engagement opportunities and the chance for fans to be rewarded.

“It’s also another important step in continuing the development project of Italian football, because it will allow us to invest into new resources at a grassroots level.  The partnership will allow us to support the development of youth football and the entire movement, from the base to the top of the pyramid.”

Furthermore, the platform will be the title sponsor of the Women’s Italian Cup for the next 2 years, confirming the growing interest in women’s competitions organized by the Football Federation.

Italy is the third national football federation to join the roster, following in the footsteps of AFA (Argentina) and FPF (Portugal). also recently added to its offering for Fan Token holders, launching the first ever live ‘in game’ NFTs in collaboration with AC Milan, Valencia and S.C. Corinthians.