Zytara Labs has linked with reigning 2020-2021 Serie A champions Inter Milan in a €85 million multi-year product partnership agreement.
As part of the deal, which will see Zytara’s Digital Banking platform expand throughout the European market, the partnership will support Inter’s move to open up to an audience that is “increasingly digital”, to reach global targets and different age groups whilst establishing itself as an “icon of culture and innovation”.
Moreover, the partnership will see DigitalBits become the “Official Global Cryptocurrency” and Zytara becomes the “Official Global Digital Banking Partner” for Inter.
Alessandro Antonello, Corporate CEO of Inter Milan, said: “We are proud to welcome Zytara as our new global partner and for Inter to officially join the DigitalBits ecosystem, who will also become our new sleeve sponsor.
“This agreement reflects Inter’s commitment to set the global standard for technological excellence. While digital-first experiences are vital for all sport clubs, our partnership aims higher.
“By leveraging Zytara digital banking and blockchain technology we will be able to enhance our global reach towards younger and digital savvy audiences.”
Zytara will work together with Inter to further develop the Inter mobile app, currently available in the Apple App store and Google Play store, with the goal of integrating Zytara’s digital-first banking technology in an immersive branded purchasing experience.
This aims at enabling users globally to subscribe for banking services and seamlessly login to their Zytara account directly from within the Inter App and enable access to crypto-based products.
The Inter App will become the primary way to purchase tickets to all the club’s home game matches, making the app the entry point to connect for Inter fans globally.
Furthermore, Inter will also use the DigitalBits blockchain with a view to integrating and accepting XDB cryptocurrency for payments both in stadium and in Inter online stores and physical retail locations across Milan.
The partners will also leverage this blockchain to create digital player cards and digital collectibles non-utility tokens (NFTs) for a global audience.
In addition to the above, the DigitalBits brand will become the new sleeve partner of the Nerazzurri. The cryptocurrency’s logo will appear on all Inter jerseys for both the men’s and women’s first team, and for the Primavera and youth teams during all official domestic and international matches.
Al Burgio, Founder of Zytara and the DigitalBits blockchain, added: “This partnership with Inter, much like their heritage, is focused on excellence. Our collaboration will position Inter as one of the most technologically advanced and forward-thinking clubs in the world. We’re thrilled to partner with the reigning Italian champions and a club with such a rich history.”
The agreement represents another step in Inter Milan’s engagement with the blockchain and cryptocurrency space, following its deal earlier this year with Socios.com, which saw the Chillz-owned brand produce a Fan Token for the club.