Sightline Payments has confirmed the acquisition of JOINGO, the mobile engagement and loyalty platform for the casino gaming industry.
JOINGO currently serves more than 100 casino operators across North America and claims to be the only app solution focused exclusively on the casino gaming industry.
Its patented mobile loyalty platform allows casino brands to reach their mobile users with highly personalised and interactive mobile marketing campaigns aimed at driving increased reach, loyalty, and revenue.
The firm underlined that the deal enables it to offer casino customers a turnkey cashless gaming solution as well as a broader suite of products to help North American casinos enhance loyalty and personalisation for customers, and drive increased visitation and loyalty for properties.
Sightline CEO Joe Pappano explained: “This acquisition positions Sightline to provide a more robust digital payments experience in casinos. We know that enhancing a guest’s mobile experience is the key to cashless gaming adoption in casinos. We welcome JOINGO’s talented team to Sightline to further strengthen our ability to empower the digital transformation of the consumer experience.”
Sightline stated that the deal will expand its well-established, value-added solutions portfolio, strengthening the company’s focus on offerings that enhance revenue, patron loyalty, and operational efficiencies.
Mike McManus, CEO of JOINGO, added: “Joining forces with Sightline gives us access to significant resources and capabilities to accelerate our product development initiatives and deliver the most robust and seamless cashless solution for land-based casinos in the industry.
“JOINGO and Sightline Payments share an impressive roster of common clients in the gaming space and today’s announcement will deliver powerful value-added benefits to those clients, and many others as we move forward.”
On April 1, 2021, Sightline announced the completion of a $100m funding round to help build out organisational capabilities including people, systems, technology, and marketing which helped fund this acquisition.