Wirex looks to eradicate complexities involved in crypto


Digital payments provider, Wirex, has revealed a range of location-enriched services to show their users where payments take place. 

The service allows Wirex customers to engage in-app with  the service, enabling cardholders to readily see exactly where their transactions take place, and providing a greater level of transparency for those transactions.

Launched in partnership with Snowdrop Solutions, the service seeks to eradicate the confusing information often found in a card transaction and replace it with the merchant name, location and, where appropriate, associated brand. 

This is clearly displayed in any of the 20 digital and traditional currencies offered by Wirex within the firm’s app. This means that Wirex cardholders across the globe will benefit from more confidence and insights when reviewing their transactions

The CEO and Co-Founder of Wirex, Pavel Matveev, commented: “Since creating Wirex in 2014, we’ve tried to make the often-confusing world of crypto more appealing for everyday users. Partnering with Snowdrop will give our customers access to even more cutting-edge and convenient financial features that add value to their lives, whilst bridging the gap between the traditional and digital economies.”

With over 3.5 million customers, Wirex has already gained recognition for its innovation, pairing the next-generation of payments infrastructure with digital payments and allowing customers to spend crypto in-store at over 61 million locations with their Wirex debit card. 

Ken Hart, CEO of UK-based Snowdrop, added: “We’re excited to partner with Wirex,” said . “They put quality customer experience and transparency at the forefront of their business and are committed to lead by example.”