Dosh, the rapidly-growing cashback platform has confirmed the expansion of its integration with mobile tech commerce firm Button.
The expansion means that Button’s mobile commerce capabilities will be integrated into Dosh’s SDK, financial services companies using Dosh to power their rewards programs will be able to provide consumers with instant cashback rewards for online, in-store, and mobile purchases.
Ryan Wuerch, CEO and founder of Dosh, commented: “Dosh has created a unique ecosystem that benefits fintechs, retailers and consumers alike — and we’re always striving to increase the value we deliver across the board. By continuing to expand our integration with Button, we’re helping financial services companies stay top of wallet and brands top of mind in such a crucial season in the retail calendar.”
Betterment will be the first partner to leverage the integration of Button into the Dosh platform. Later this year Betterment Checking users will automatically earn cashback from eligible brands and retailers when they use their Betterment Visa Debit Card. Dosh will provide Betterment Checking customers with the ability to browse available deals from thousands of merchants and earn cashback in a completely frictionless way.
Michael Jaconi, co-founder and CEO of Button, added: “Commerce strategies are the new rage in the fintech category, and offering the best content is critical to success. Button and Dosh now provide fintech companies the combined power of card-linked and mobile commerce offers within a single integration.
“Our partnership provides new, exclusive, and personalized content for these fintechs to strengthen engagement, gather insights, and drive revenue from their mobile apps—their primary touchpoints with their customers.”
Expert Analysis: This collaboration is well-positioned for growth, specifically at a time when mobile commerce is embarking on a period on heightened engagement due to lockdowns globally.