Button unites with Plum to power personalised commerce

Mobile commerce tech company Button has announced a new partnership with Plum, the money management AI assistant. 

By powering a personalised commerce program in Plum’s app on both iOS and soon Android, Button’s technology enables users to discover offers tailored to their preferences, as well as shop and save with a host of foremost brands.

Michael Jaconi, Co-Founder and CEO of Button, commented: “We are honoured to welcome Plum as our newest fintech partner to help the app get sticky with its users, and are proud that Groupon, our longtime customer, continues to reap the benefits of working with Button. 

“As more fintech apps seek diverse monetization strategies to maintain durable revenue streams through these unprecedented times, Button is excited to be their trusted partner powering their mobile business growth.”

Through this integration, Plum is seeking to create an additional revenue stream while also increasing the utility of its app to drive engagement, loyalty, and retention with its users.

Maciej Zbroszczyk, Head of Affiliate Marketing EMEA & Asia-Pacific, Groupon emphasised: “Button has been a valuable addition to Groupon’s mobile growth strategy in the UK. 

“Button’s technology enables consumers to discover Groupon in the Plum app, unlocking install conversions for Groupon, and enabling our brand to acquire new app users to nurture into loyal, lifelong customers.”

In the Plum iOS app, users can find the Cashback feature to shop and save money with the world’s largest brands, powered by Button’s technology. Through Button’s Personalization API, brand offers surfaced to Plum users that are tailored to them, opening up more relevant shopping experiences for them to embark on. Later this year, the Button-powered commerce program will be available in Plum’s Android app.

Through Groupon’s launch on this integration, the brand has already achieved a 66% tap-to-install rate and a 17% purchase rate based on Button platform data. All the while, Plum benefits from driving higher engagement with its users and fueling its continued growth in the UK.

Victor Trokoudes, CEO and co-founder of Plum, said: “Our main goal is to make everyone who uses Plum better off over their lifetime. This means fighting on our users’ behalf to put money back in Plumster pockets wherever possible. By teaming up with Button, we’re able to leverage the rich transaction data we have on our user base to help them put extra aside even when they are spending. 

“For us, the combination of Button’s smart technology paired with the brands that our users love already mean that we can bring real financial benefits to our users and stay true to our philosophy of making saving effortless and automatic. We’re excited to see success already with major brands like Groupon and look forward to adding more over the coming months.”