Adyen unites with Amazon to maximise merchant engagement

Adyen has announced a new collaboration with Amazon Pay as a payment method, the move boosts the platform’s abilities to provide its merchants’ shoppers with a familiar, fast, and secure way to pay online.

The partnership places an elevated focus on removing friction from the checkout process by allowing customers to use the information already stored in their Amazon account. As a result Adyen customers do not need to create an account, re-enter credit or debit card information, or type in their billing and shipping address. 

Adyen’s merchants can also access innovation in voice commerce through Delivery Notifications via Amazon Alexa. This feature allows Adyen merchants to proactively notify customers when their Amazon Pay order is on its way or has arrived. 

Patrick Gauthier, VP of Amazon Pay commented: “We are excited about the opportunity to offer Amazon Pay’s ease-of-use to Adyen’s partners and their shoppers. Our aim is to provide as many Amazon customers as possible with a secure and smooth shopping experience, and our agreement with Adyen supports that goal perfectly.”

Adyen will support Amazon Pay in countries such as the UK, Germany, The Netherlands, France, Italy and Spain. Amazon Pay has been enabled on top of Adyen’s payment processing infrastructure, making sure that Amazon Pay transactions seamlessly flow into merchants’ existing reporting, settlement, and reconciliation within the Adyen platform.

Kamran Zaki, COO of Adyen added: “Our promise of continuous innovation to our merchants is highly important to us, so it excites me that we have expanded our payment method offering with Amazon Pay. “Through Amazon Pay, our merchants are able to provide a large group of shoppers with a familiar payment flow – and thus to offer a great shopping experience.”

Edgar Verschuur, Head of Global Acquiring of Adyen concluded: “Based on merchant demand, we’ve been working with Amazon to make it easier for our merchants to accept Amazon Pay. We aim to offer as many popular payment methods, including digital wallets, to our merchants as possible. This partnership will not only offer more options for our merchants, it will help them convert more customers and drive more sales.”

Expert Analysis: The link with Amazon provides a significant step for Adyen as the company continues its growth and seeks to maximise user engagement for merchants. The partnership also underlines the continued desire for a frictionless journey for users.