Several industry leaders are rapidly deploying AI agents to supplement the surge in interest of agentic commerce, with Visa and Amazon the latest to join the fray.
Visa and Amazon Web Services (AWS) have partnered to help businesses prepare and integrate agentic commerce.
Announced on December 1, the Visa Intelligence Commerce platform will integrate with AWS Marketplace to help merchants and businesses of all sizes gain access to agentic payment tools which support authentication, agentic tokenisation, and data personalisation.
These solutions will also be backed by Amazon’s Bedrock AgentCore repository, a public AI agent platform which deploys multiple AI agents to AWS Marketplace businesses to build and deploy their services.
Visa and Amazon intend to publish blueprints on the Bedrock AgentCore to help businesses perform agentic retail shopping, travel booking, and payment reconciliation to navigate complex workflows.
The AI agents have the capability to work across multiple industries, with Visa and AWS working alongside partners such as Expedia and Eurostars Hotel Company to help develop the blueprint designs.
The blueprints are designed for developers, solution architects, fintech builders, and independent software vendors who are seeking to accelerate agentic commerce workflows.
“Today, commerce is fragmented across multiple systems and intermediaries,” said David Richardson, VP of AgentCore, AWS.
“Visa Intelligent Commerce and Amazon Bedrock AgentCore simplify this by allowing agents to communicate securely and autonomously, with standardized integration via Amazon Bedrock AgentCore blueprints, and embedded payments via Visa MCP Server or APIs.
“Through Amazon Bedrock AgentCore and Visa’s secure agentic commerce APIs and MCP server in the AWS Marketplace, we are going to make it super simple for AWS customers to build and deploy agents and agent tools.”
Agentic commerce: from intent to action
During Amazon’s Q3’ 2025 earnings call in November, CEO Andy Jassy declared much of AI’s value to the e-commerce powerhouse “will be in the form of agents”.
“AWS is growing at a pace we haven’t seen since 2022, re-accelerating to 20.2% YoY,” said Jassy in Amazon’s Q3 financial report.
“We continue to see strong demand in AI and core infrastructure, and we’ve been focused on accelerating capacity – adding more than 3.8 gigawatts in the past 12 months.”
Amazon, alongside the likes of PayPal, Stripe, and Worldpay, have increasingly rolled out agentic commerce solutions for both businesses and customers as AI agents become more sophisticated to support online transactions.
McKinsey revealed in October that agentic commerce’s global value could reach as high as $5 trillion by 2030. The US B2C retail market stands to benefit significantly, as the report outlined agentic commerce could account for up to $1 trillion in orchestrated revenue within the same timeframe.
Visa has also acted on this rising e-commerce and retail innovation. In April 2025, Visa launched Visa Intelligence Commerce acknowledging a “new era of commerce” heavily features the use of AI.
“Agentic commerce needs trust to move from intent to action; Visa Intelligent Commerce is designed to be the trust layer for the agent economy and together with Visa Acceptance can provide the infrastructure for secure, network-agnostic transactions,” said Rubail Birwadker, SVP, Global Head of Growth of Visa.
“With AWS’s scalable cloud capabilities and Visa’s global payment network, Visa Intelligent Commerce enables AI agents to transact securely and contextually at scale—helping to unlock faster innovation for developers and better experiences for consumers and businesses worldwide.”
Visa expands its wallet options
Elsewhere for Visa this week, the global payments company announced today (December 2) the integration of three new wallets to its NFC-enabled digital wallet in Europe.
BBVA Pay, Klarna and Vipps MobilePay will be added to the Visa digital wallet as part of a pilot launch set for early 2026.
Visa cited a “major regulatory shift” in Europe via the European Union’s (EU) Digital Markets Act as it opened NFC access to third-party wallets to incentivise competition across the EU market, give consumers more choice and payment flexibility.
According to Visa research, mobile payments represent more than half (59%) of all e-commerce transactions in Europe, with the figure expected to rise to three quarters (75%) by 2030.
“These launches reflect growing demand for mobile wallet-based payments and Visa’s commitment to supporting local and regional players with the scale, security and reliability of our global network,” said Mathieu Altwegg, Head of Product & Solutions of Visa Europe.
“As a ‘hyper-scaler’, we’re enabling partners of all sizes to innovate faster and deliver more choice and convenience to consumers, while helping drive broader digital and economic growth across Europe.”
