, verification provider for professional documents, has announced it is expanding into identity verification with the launch of its new product.

Dubbed ‘TrueIdentity’ the service is powered by IDnow AutoIdent and utilises its facial recognition and AI technology capabilities to carry out the identity verification. is part of the DataFlow Group which has been supporting authorities, governments and regulators with primary source verification (PSV), background checks and immigration compliance solutions since 2006.

René Seifert, CDO of parent firm The DataFlow Group, commented: “We are delighted to extend IDnow AutoIdent’s trusted identity verification service to our Business Partners and Members to further encourage an environment where ambitious job seekers can build credibility and employers can make hiring decision they can rely upon. 

“The addition of the new Identity TrueProof strengthens our commitment towards future-proofing our verifications and enabling our members to utilise their verified documents throughout their professional lives, building trust and integrity wherever their careers may take them.”

Members of can access the new service immediately by downloading the ‘IDnow AutoIdent’ app then follow on-screen instructions to verify said document (such as a passport or ID card) before scanning their facial profile at different angles.

To align TrueIdentity with’s verification services, users will be provided with documentation of their verified identity, known as an ‘Identity TrueProof’. 

Felix Haas, executive chairman, IDnow added: “We are delighted to support our client in their verification endeavours. 

“The addition of IDnow AutoIdent to their service offering addresses the needs of businesses and individuals alike who can now benefit from accessing document and identity verification from one place. 

“This supports both IDnow and’s shared commitment towards security and the prevention of fraud to help create a secure, trusting business environments.”