ESports Luckbox partners with ID verification specialist HooYu

Esports betting platform Luckbox has announced a partnership with leading ID verification specialist HooYu.

HooYu has been selected to provide Luckbox with its ‘HooYu Identify’ solution, to verify customer age and identity.

Luckbox has been awarded a full gambling licence in the Isle of Man and aims to serve esports fans across the world.

Luckbox Chief Operating Officer Quentin Martin explained the importance of the customer onboarding process and that integrity, player security and “doing things right” are the main priorities for Luckbox.

He said: “The esports betting industry has long been plagued by shady operators acting with little or no regard for the rules or the safety of their players. This problem has been particularly acute regarding underage gambling – too many esports betting sites have allowed underage players to gamble and this is clearly unacceptable and something that needs to stop.

“Thankfully, things are changing and Luckbox is proud to be among the operators leading the shift that will help legitimate operators, players and the wider esports industry.”

HooYu Marketing Director David Pope commented: “The emergence of specialist esports operators like Luckbox is evidence of continuing innovation in the online gambling industry.

“Luckbox is the latest operator to sign up to our age and identity verification solutions, this is another sign that the industry is moving in the right direction and that player protection and social responsibility is front and centre.”

Luckbox is creating a esports-dedicated platform and the startup has been preparing for its April 2019 launch and recently announced a partnership between themselves and MoneyMatrix – chosen for its ability to meet esports-betting customer and scale complexities.

The agreement acts as another significant deal for HooYu following their agreement with online lottery betting operator Lottomart.