Wirecard and Beşiktaş roll out new mobile wallet for fan experience

Digital financial tech firm Wirecard has launched a new mobile wallet
in co-operation with Beşiktaş JK in the clubs latest version of its mobile app.

Fans of Beşiktaş can now order and pay for refreshments from their seats during the football game enabling them to pick their order up without having to wait in line.

Wirecard processes the digital payments within the Beşiktaş JK mobile app which has more than 300,000 users.

Dündar Özdemir, Managing Director, Turkey at Wirecard spoke of the companies pride to work with “such a forward-thinking and respected club as Beşiktaş JK.”

He said: “We share a common vision of enabling seamless, optimized customer experiences and are delighted to offer Beşiktaş JK fans the possibility of making quick and simple purchases via the Beşiktaş JK mobile app.

“Together, we are meeting the needs of modern sports’ fans who have high expectations not only from their team but also from their digital experiences.”

Initially launching for the main refreshments sales point within the club’s stadium, the Turkish football club plan to extend the scope of the app to make it possible to pay with the integrated mobile wallet in more affiliated sales points as well as other fast food outlets.

In the future, they plan to authorise payments for Beşiktaş JK branded merchandise through the mobile app. Furthermore, fans will be able to earn points whenever they use the mobile wallet to make purchases in an attempt to enhance brand engagement and loyalty.

Umut Kutlu, Chief Marketing Officer at Beşiktaş JK,explained: “We want to make the fan experience as positive as possible.

“Thanks to Wirecard, we now offer our fans a new level of convenience by enabling them to purchase refreshments within the new Beşiktaş JK mobile app and skip the long lines that can form at half time when up to 40,000 spectators leave their seats at the same time.

“We have already received great feedback on the app and are excited to expand the payment solution to other areas soon.”

The deal follows a clear trend – football clubs are beginning to embrace and act upon more modern payment solutions.