Former Currency.com US chief and digital-asset compliance specialist takes leadership of the American arm of the world’s largest crypto exchange as the company navigates ongoing regulatory pressures.
Binance.US has appointed Stephen Gregory as its new Chief Executive Officer, marking the latest leadership change at the American arm of the world’s largest cryptocurrency exchange as it seeks to stabilise operations amid ongoing regulatory scrutiny.
Gregory took up the role on 9 March, replacing Norman Reed, who will step down as CEO and transition into an advisory position at the company.
The firm said Gregory will lead the next phase of growth for Binance.US as the platform expands its product offerings and continues efforts to position itself as a regulated venue for digital asset trading in the United States.
In a statement announcing the appointment, Gregory said he was “honored to lead the Binance.US team as we write the next chapter for the best platform for US crypto investors to buy, trade, and earn digital assets.”
He also credited Reed for guiding the company through what he described as a period of regulatory uncertainty.
“The Binance.US brand is extremely powerful, with a founder, Changpeng Zhao (CZ), who has continuously advocated to make the US the crypto capital of the world,” Gregory said.
Reed, who will remain with the company in an advisory capacity, said Gregory’s entrepreneurial leadership style made him well suited to lead the business into its next stage of development.
“As we look to the next phase of growth for Binance.US, Stephen brings an entrepreneurial approach to leadership that I am confident will deliver for our customers in a meaningful way,” Reed said.
A compliance-focused crypto executive
Gregory brings more than a decade of experience across digital asset infrastructure and regulatory compliance, areas that have become increasingly central to crypto firms operating in the US.
Most recently, he served as US CEO of Currency.com, a cryptocurrency trading platform and digital finance provider. In this role, he led the company through its acquisition in 2025.
Prior to that position, Gregory held compliance leadership roles at several major crypto exchanges, including Gemini and CEX.io.
His background as a lawyer specialising in digital assets regulation and compliance may prove particularly significant as Binance.US continues to navigate a complex regulatory environment in the country.
The company said Gregory’s experience scaling regulated crypto infrastructure businesses would help guide its expansion in the U.S. market.
Product expansion plans
Alongside the leadership change, Binance.US highlighted several recent product developments aimed at expanding the platform’s services for retail crypto investors.
Over the past year, the company has introduced new features including Boost and Staking products, as well as a relaunch of its referral programme.
It also plans to expand its Earn suite of services and introduce additional gateways designed to connect users with decentralised finance (DeFi) products and tokenised asset ecosystems.
Such initiatives form part of a broader strategy across the crypto industry to diversify revenue streams beyond traditional trading activity.
Regulatory pressures continue
The appointment comes at a time when Binance and its global operations continue to face heightened regulatory scrutiny in several jurisdictions.
In the US, the company has been subject to investigations and enforcement actions from regulators in recent years, including legal action from the Securities and Exchange Commission (SEC) related to alleged securities law violations.
Binance has disputed several of those claims, while also working to restructure aspects of its global operations and compliance processes.
More broadly, regulators around the world have intensified oversight of cryptocurrency exchanges following a series of high-profile market failures and concerns about consumer protection, market integrity and anti-money laundering compliance.
These pressures have forced many crypto firms to strengthen governance structures and recruit executives with regulatory and legal expertise.
Gregory’s appointment reflects that wider industry trend, as companies increasingly prioritise compliance credentials when selecting senior leadership.
A new chapter for the US arm
Binance.US operates separately from the global Binance platform and was created to comply with US regulatory requirements.
While the company has faced operational challenges over the past several years, including banking disruptions and regulatory disputes, it has continued to position itself as a licensed and regulated platform for digital asset trading in the country.
The leadership change signals a renewed attempt to stabilise the business and pursue growth opportunities in the world’s largest financial market.
