Worldpay has announced that UK merchants will be able to take advantage of Click to Pay after agreeing a partnership with Visa.
Following the deal, Worldpay customers can turn on Click to Pay, allowing consumers to complete purchases without manually entering their card details. The company stated that merchants won’t need added integration or development to access this feature as long as they are using Worldpay’s hosted payments pages.
Pete Wickes, General Manager of EMEA at Worldpay, said: “Online retailers know the problems of the abandoned cart conundrum. In our research, we’ve found that nearly half of consumers who have abandoned their cart say there were too many steps in the checkout process.”
The research, referenced by Wickes, found the majority (83%) of consumers shopping online expect to have a one-click checkout experience. In addition to reducing cart abandonment, the company believes that Visa’s solution will help drive customer loyalty.
“We add value for our clients providing them access to payments innovations like Click to Pay with Visa, and we go a step further by making it as easy as a switch of a button to turn it on without further integration work,” Wickes remarked.
Reducing fraud is another key advantage of Click to Pay. Numbers show a boost to authorisation rates by more than 10% whilst reducing fraud by 80% when compared to manual PINN entry.
Visa has explained that this enhanced security is a result of features such as tokenisation, which uses encryption to protect a transaction by making it unreadable and unusable for unauthorised payments by securely providing a one-time code for authorisation.
Mandy Lamb, Managing Director, UK and Ireland, at Visa, said: “Visa cardholders globally can now experience the convenience of our Click to Pay solution, and we’re delighted to be able to bring it to more merchants and consumers by partnering with a leader like Worldpay.
“One-click shopping online is now the expectation for many consumers and this partnership will help even more businesses in the UK to deliver on this.”
