TOD, the streaming platform in the Middle East and North Africa (MENA), has confirmed a new strategic partnership with TPAY.
The deal ensures that consumers can easily subscribe to the group’s sports and entertainment content via their mobile numbers.
John-Paul McKerlie, Vice President of Sales and Marketing, at TOD, commented: “TPAY offers unrivaled coverage across META, has relevant local payment methods, and a track record of enabling merchants such as TOD to accept payments quickly and simply. This allows us to instantly deliver our premium content to millions across the region.”
The partnership will cover up to 105 million consumers in Egypt initially and will expand to more countries across MENA.
Expanding the number of consumers that the app is available to, TPAY will enable TOD to accept subscription payments from consumers via DCB (Direct Carrier Billing).
Raj Soni, TPAY COO, added: “This partnership validates our status as the payment processing partner of choice for premium merchants especially in the streaming vertical. We are happy to have built payment rails that can remove all the complexity like cross border settlement, faster payment cycles, compliance, and risk management while our merchants remain focused on their core business and expansion.”