AstroPay has teamed up with Wolverhampton Wanderers FC to become a principal partner of the West Midlands club for the upcoming 2022/2023 Premier League season.
As part of the agreement, which marks the third collaboration between the company and Premier League teams, AstroPay’s branding will feature on the front of Wolves men’s and women’s first team and under-23’s shirts, along with all replicas.
“We have built a great relationship with the club over the years and are pleased to be very much part of the Wolves family, one of the most successful clubs in domestic English history with 13 major trophy wins,” explained Mikael Lijtenstein, AstroPay CEO.
“They are a perfect fit for AstroPay and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in the wider European market. We look forward to continuing to work together, hopefully for many seasons to come.”
Additionally, AstroPay’s logo will also feature on Wolves’ European esports team jerseys, with the partners having identified the space as a key target for growth – AstroPay recently moved to bolster its position in esports via a partnership with the Pinnacle Cup III.
Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, noted that the Premier League team and AstroPay have begun to ‘align marketing’ via the shirt sponsorship.
“We are delighted to announce this new partnership with AstroPay, who are a multi-award winning company, specialising in providing payment solutions in over 150 countries,” Jones added.
“As a forward thinking and fast-growing brand, we know AstroPay have enjoyed the exposure and reach that the Premier League brings. This is their first move into principal front of shirt sponsorship, and it gives me immense pride that they have chosen Wolves.
“Their progressive attitude and ambitious growth plans have seen them win significant market share in both Asia and Latin America – two areas where Wolves has developed a strong following but also harbours extensive growth ambitions for 2022/23.”