Turkish blockchain technology and cryptocurrency firm Bitci.com has partnered with Spanish LaLiga football club Deportivo Alavés, gaining branding exposure whilst boosting the team’s fan engagement.
Enhancing the company’s sports branding visibility and marketing, the three-year deal will allow Bitci.com to advertise at the team’s home Mendizorroza Stadium and its José Luis Compañón training centre in Vitoria-Gasteiz, Álava, Basque Country.
With regards to fan engagement, the new partners aim to enable the club’s supporters to invest in the team ahead of and during the upcoming 2021/22 Spanish football season.
Under the terms of the agreement, Bitci will make 30 million tokens available via Bitcoin and the existing Spanish National Team Fan Token offering, at a pre-sale price of €0.10 ($0.12).
The fan tokens function as digital currencies for supporters, who can gain access to a range of digital assets as a result of the agreement. Blockchain and cyrpotucnrrecy, in particular Non-Fungible Tokens (NFTs), have become an increasingly popular method for sports teams to both engage with their supporters and generate new sources of revenue.
For Bitci.com, the deal represents an expansion of the company’s sports presence, having established a strong foothold in the Spanish football market.
Through a three-year deal with the Royal Spanish Football Federation (REFF), the firm’s logo appears on the training shirts of the Spanish national football team, whilst a separate three-year back-of-shirt sponsorship and in-stadia advertising arrangement with Real Bettis is also in place.
Outside of Spain, the blockchain technology firm also develops Non-Fungible Tokens for the Brazilian Football Confederation (CBF), and maintains a partnership with Wolverhampton Wanderers FC of the Premier League, functioning as the team’s sleeve sponsor and taking advantage of advertising and branding at the Molineux Stadium.
Furthermore, Bitci.com has also begun to expand its sporting scope outside of football, taking the title sponsorship of the 2021 Austrian Grand Prix, as part of a partnership with FIM MotoGP World Championship organiser Dorna Sports.