As part of a multi year deal, eToro has combined with Premier League side Arsenal as the firm continues to expand its UK presence.
It is a deal that builds on the group’s already expansive UK marketing footprint as the firm holds collaborations with Aston Villa, Crystal Palace, Leeds United, Southampton and Newcastle United.
Arsenal’s Chief Commercial Officer, Peter Silverstone, said: “eToro has a strong track record in football sponsorship and we are very pleased to establish a long-term partnership with one of the leading investment platforms.
“The eToro partnership is a significant part of our commercial growth strategy and we’re looking forward to delivering informative, educational campaigns to our millions of supporters worldwide about the benefits of prudent investment.”
Founded in 2007, eToro is a specialist social investment network with over 20 million registered users worldwide. The platform offers clients access to not only a choice of investment instruments – from fractional shares and ETFs, to commodities and cryptoassets – but also a choice of how to invest.
eToro Global Sponsorship Manager, Dylan Holman, added: “We’re delighted to have partnered with Arsenal. As a global multi-asset investment platform, we want to open up the financial markets to everyone. We look forward to working with the Club to help bring fans closer to the action along with educating them on investing.”
As a partner of Arsenal, eToro will gain global exposure to the club’s hundreds of millions of global fans and followers through an extensive range of marketing and educational opportunities including player access and rights on Arsenal’s various online platforms. eToro will also benefit from a significant presence at the Emirates Stadium on a matchday through advertising on LED perimeter boards and media backdrops.