NFT and digital asset firm Sorare is partnering with the Premier League to offer fans a digital card experience powered by blockchain technology.
Sorare inked a four-year deal with the football league to release digital card collectibles of players from all across the league’s 20 teams, a part of its free-to-play fantasy football game.
Nicolas Julia, CEO and Co-Founder of Sorare, said: “The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years.
“As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business.
“It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB.
“We’re incredibly excited and can’t wait to see fans play with Premier League cards in our tournaments.”
Aiming to provide fans with another way to connect with clubs and players, users can now buy, sell, collect, and build teams with officially licensed digital player cards and compete with their teams in Sorare’s free fantasy football game for rewards.
To mark the new partnership, Sorare has also launched new gameplay features including league-specific competitions, draft-based gameplay and capped-mode competitions.
“The way that supporters follow their favourite teams and players is evolving and the Premier League is always looking for ways to engage with fans,” added Richard Masters, Chief Executive of the Premier League.
“Sorare’s digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world.
“We believe that Sorare are the ideal partner for the Premier League and we look forward to working closely together.”
Sorare has previous links to the Premier League having a pre-existent relationship with Liverpool F.C when the duo paired to launch a series of blockchain-based collectibles for fans of the football club.