Meniga, the global specialist in personal finance banking solutions, has announced a partnership with Íslandsbanki, one of Iceland’s largest banks, as the pair launch a new green banking solution. 

The ‘Carbon Insight’, initiative will enable Íslandsbanki’s mobile banking app users to track their carbon footprint. 

As part of the agreement, Íslandsbanki will integrate the Carbon Insight solution into its digital banking offering, which will help drive customer engagement, boost loyalty and create a more robust environmental, social, and governance (ESG) strategy.

Georg Ludviksson, CEO & Co-Founder of Meniga, commented: “With more and more people around the world growing anxious about the consequences of climate change, the need for solutions and initiatives that empower people to take action to help protect our planet has become a business imperative. As custodians of our personal finance data, banks are in a unique position to play a key role in helping the rapidly growing movement of carbon-conscious consumers make informed choices in their daily consumption. 

“We have seen great enthusiasm for our Carbon Insight product over the past few months, from banks and other key financial players, which is an encouraging sign from our industry that more green initiatives are still to come. For our part, we’re extremely proud to be leading, alongside Íslandsbanki, in the green banking movement and the industry’s fight against climate change.”

Birna Einarsdóttir, CEO of Íslandsbanki, added: “Consumers are increasingly interested in reducing their carbon footprint and having a positive impact on the environment. Meniga’s Carbon Insight solution will enable Íslandsbanki’s customers to estimate the carbon footprint of their private consumption, identify carbon-intensive  purchases and ultimately reduce their carbon footprint while saving money at the same time.”