NFL extends Visa partnership targeting a “cashless Super Bowl”

Global payment giant Visa has extended its partnership with The National Football League (NFL) through to 2025 in a deal that aims to provide the first cashless Super Bowl.

A partner of the NFL since 1995, the new sponsorship deal includes new benefits for Visa cardholders at NFL events with the ambition of holding a Super Bowl event using only contactless payments.

Updating the media, Lynne Biggar, Chief Marketing and Communications Officer for Visa, stated: “Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fans.

“Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital creating a more secure and seamless payment environment for fans and concessionaires alike.”

Visa will continue to act as the NFL’s ‘certified payment service’ – giving Visa cardholders special benefits for NFL events as part of the deal.

The renewed partnership comes days before Super Bowl LIII where Visa will showcase their future plans of accessible, fast, cashless payments to the Mercedes-Benz Stadium in Atlanta.

Visa said it plans to offer more than thirty cashless concessionaires at the game and will have an “MVP checkout line” that encourages payments through the use of contactless cards, wearables or mobile devices.

This form of payment, which is utilised for ticket sales, concessions and merchandise at NFL Shops at all major global league events, enables fans to get back to their seats efficiently.

Visa continues to show its desire to be involved with sports having been a partner of FIFA since 2007 and the worldwide sponsor of the Olympic Game since 1986.