EML Payments USA has signed a deal with bookmaker PointsBet USA Inc. which has seen the launch of a reloadable payments card that allows customers in New Jersey to load funds to their gaming account and quickly access their winnings.
PointsBet has experienced rapid growth since entering the U.S. market with its unique points betting product. The addition of the PointsBet card experience solidifies PointsBet’s and EML’s leadership in providing
“The launch of the PointsBet reloadable payments card represents an exciting time in sports betting for both PointsBet and EML. Both companies understood the importance of being first to market with an acquiring and payout solution to enhance the PointsBet gaming experience, boost brand loyalty and meet the challenges of today’s rapidly evolving U.S. online sports betting landscape,” said Jamison Jaworski, president Americas, EML Payments.
The combined powers of PointsBet and EML allow users to enjoy a seamless funding experience without the headache experienced by most other gaming operators in the U.S. market today, Cardholders enjoy real-time payouts that can be pushed back into their gaming account or used online, in-store, in-app or at ATMs.
“Our relationship with EML has allowed us to quickly and seamlessly integrate a withdrawal method that is unique to the U.S. sports betting market. While other sportsbooks are still trying to figure out how best to payout winnings to their players, PointsBet is able to focus on making continual improvements to our existing process and providing a VIP experience,” said Johnny Aitken, U.S. CEO, PointsBet.
Having successfully provided innovative payment solutions to sports betting providers across the globe, EML is positioned to provide a consistent experience in the U.S. As more states push to legalize online sports betting in 2019, the partnership with PointsBet is only the first step in helping move this exciting new market forward. With the launch of this additional program, EML is now managing 11 branded reloadable prepaid programs in the gaming industry across Australia, Europe, the U.K. and the U.S.
“Gaming operators, casinos and fintechs have the opportunity to provide friction-free payment methods that encourage gamblers to keep playing. We’re partnering with gaming providers we believe will shape the future of online sports betting in the U.S.,” said Brandon Thompson, Group Chief Commercial Officer, EML Payments.