Betsson launches first ‘cards programme’ with EML Payments

Stockholm-listed European online gambling operator Betsson AB, has moved to offer its customers greater transactional and payment processing flexibilities, launching a ‘branded reloadable cards programme’.

Updating the market, Betsson AB forms its first payment cards programme with Australian ASX payments and customer rewards solution provider EML Payments.  

“This programme offers cardholders the ability to transfer their winnings from their gaming account onto the card instantly, anytime, anywhere giving cardholders access to cash and usage anywhere MasterCard is accepted.”

“EML’s proprietary processing system gives Betsson the ability to block the cards from being used at competitive gambling sites” detail EML and Betsson in their combined update.

The Betsson partnership sees EML Payments continue to advance its dedicated processing and transactional services with industry incumbents.

In 2018, EML Payments announced that it would service ‘reloadable cards programme’ partnerships for FTSE100 GVC Holdings servicing its entire active brand portfolio, whilst further launching a payment card for leading CIS markets bookmaker Fortuna Entertainment.