EML secures bet365 New Jersey reloadable card contract

EML Payments (EML) has announced it has secured a deal for the provision of a bet365 branded reloadable card program in the state of New Jersey.

Completed through its wholly owned subsidiary EML Payments USA LLC, the agreement with bet365 is described as “multi-year.”

The initial program in New Jersey is expected to launch in mid 2019 following regulatory approvals.

Under the agreement, EML will give bet365 customers a reloadable card to both remit funds into their gaming account alongside our innovative product supporting fast access to winnings.

The launch of the bet365 card in New Jersey, will be the 13th branded reloadable prepaid program in the gaming industry EML is managing across Australia, Europe, the United Kingdom and the United States of America.

EML said that the partnership has the potential to expand as bet365 moves into other US states.

bet365 is one of the world’s largest online sports betting companies with revenues over $3 billion and employing over 4,000 employees.

Legalisation of sports betting in the US is creating huge opportunities for operators and many are fast trying to capitalise on the new market.

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