Specialised payments platform Paysafe has announced the launch of a new partnership with US casino and betting company Bally’s Corporation.
By providing online payment services to the company, Paysafe will allow Bally Bet players in Arizona to make frictionless deposits from either a credit or a debit card. After loading funds into their accounts, sports bettors can then choose from a range of different sports markets.
Zak Cutler, CEO of North America iGaming at Paysafe, said: “The Bally’s brand has played a ubiquitous role in the evolution of American and global gaming for nearly 50 years, so we’re incredibly proud of our new partnership.”
Bally patrons in New Jersey will also be able to enjoy streamlined player deposits. The BallyCasino.com real-money online casino has been simultaneously plugged into the Paysafe payment gateway.
Now, players who are either staying at Bally’s Atlantic City Casino Resort or are using Bally’s iCasino suite from elsewhere in New Jersey, will be aided by Paysafe’s solution in making easy transactions with both credit and debit cards.
Cutler continued: “In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports-betting and iCasino brands, as we extend the partnership into other states over the longer term.”
Paysafe’s integration with Bally services in both states is expected to be soon upgraded, as this would allow access to the iGaming provider’s full suite of alternative payment methods (APMs) such as the Skrill USA digital wallet, as well as Paysafecash and Paysafe eCash offerings for people who prefer cash online betting.
Adi Dhandhania, COO of North America for Bally’s Interactive, commented: “As we roll out our digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor. This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”
Phase two of the partnership is expected to go live in the coming months, when Paysafe will be further integrated by numerous Bally Bet online sportsbooks.
