Visa brings Apple Pay to Egyptian customers

credit: CK-TravelPhotos / Shutterstock.com
credit: CK-TravelPhotos / Shutterstock.com

Visa has brought Apple Pay to its customers in Egypt for a safe, secure and seamless method to pay in-store, in-app and online.

To pay in-store, customers can double-click the side button and hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure due to it being authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. 

Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores and more across Egypt.

Customers can also use Apple Pay on iPhone, iPad, and Macbook to make faster and more convenient purchases in apps or supporting merchant websites, without having to create accounts or repeatedly manually input contact, shipping and billing information.

Malak El Baba, VP and Visa’s Country Manager for Egypt, commented: “The introduction of Apple Pay in Egypt is a significant milestone in our journey towards bringing payment innovations to even more markets. “As consumer preferences continue to evolve, we are committed to providing solutions that are secure, convenient and importantly, align with their digital-first lifestyle. Contactless payments are already trusted and popular in Egypt, and we’re excited to bring Apple Pay to our Visa cardholders.”

When customers can use a credit or debit card with Apple Pay, the card numbers are not stored on the device and not on Apple servers. Instead, a unique device account number is assigned, encrypted, and securely stored in the secure element, an industry-standard, certified chip designed to store the payment information safely on the device.

To add Apple Pay, customers need to open the Wallet app on their iPhone, tap +, and follow the steps to add their Visa credit or debit cards. Once a customer adds a card to an iPhone, Apple Watch, iPad, or Macbook, they can start using Apple Pay on that device.