Bitpanda has entered into a long-term partnership with the National Football League (NFL) as part of its strategy to boost exposure and engagement through sports.
As part of the agreement, Bitpanda will gain both inside and outside stadium branding, starting with the NFL game between the New York Giants and Carolina Panthers at the Allianz Arena on 10 November, the home of Bayern Munich, another Bitpanda partner.
Bitpanda has also secured media deals with major NFL broadcasters like RTL, DAZN, and BeIN, ensuring prominent brand visibility across NFL coverage in Europe. The company will collaborate with NFL legends and commentators Sebastian Vollmer and Markus Kuhn to produce exclusive content throughout the season.
Eric Demuth, Co-Founder and CEO of Bitpanda, commented: “I love football, I love the NFL. Football is a growing sport in Europe that is reaching more and more people more quickly.
“It therefore makes perfect sense for us to enter into a partnership with the NFL. Through this collaboration, we aim to bring the excitement and energy of American football closer to the Bitpanda community.
“By combining our cutting-edge technology with the NFL’s global reach and passionate fanbase, we’re creating ground-breaking experiences that will resonate with both American football fans and investors. This is just the beginning of what we believe will be a game-changing partnership.”
This partnership fits with Bitpanda’s marketing strategy of partnering with sports organisations. Last month, the company also announced a deal with Serie A club AC Milan to become its official crypto partner.
Alexander Steinforth, General Manager of NFL Germany, said: “We are impressed by the holistic concept with which Bitpanda wants to support football in Germany. We feel that the passion for football was the starting point for the partnership, and we want to build all our joint activations on this.”
Finance firms have been increasingly teaming up with sports organisations recently, including eToro. To explore the advantages of these partnerships, Insider Sport interviewed Stephanie Wilks-Wiffen, Director of Marketing for the UK and DACH at eToro.
