Bitpanda has strengthened its European presence by securing approval from the UK’s Financial Conduct Authority (FCA), filling what it called “the last missing piece.”
Following approval from the FCA, Bitpanda is set to enter the UK market, aiming to “set a new standard” for a fully compliant crypto platform. The firm will introduce its full suite of crypto products, including staking, savings plans and crypto indices, to UK users.
In addition to consumer services, the deal allows banks, financial institutions and crypto platforms to integrate Bitpanda’s infrastructure into their offerings. Through Bitpanda Technology Solutions (BTS), major banks and fintechs in the UK will be able to provide crypto trading, investment and custody services with full regulatory compliance.
Eric Demuth, CEO and Co-Founder of Bitpanda, commented: “Being Europe’s leading crypto platform means being in the UK – there was no question about it. This was the last missing piece to truly serve all Europeans.”
The company’s first plan of action is to reopen its UK office and expand its team to develop products tailored for British investors. Bitpanda has set its goals high, aiming to be the leading crypto investment platform in the UK – a feat it believes it has already achieved across Europe.
“Now, our focus is clear: deliver a product that meets the needs of UK investors. We’re ready to welcome British investors and take Bitpanda to the next level,” Demuth concluded.
Building UK a customer base
Currently, Bitpanda holds more licenses and registrations than any other crypto platform, including a recent MiCAR licence. Using this compliance to its advantage, Bitpanda has grown from 1 million users in 2019 to 6 million by December 2024.
A major factor behind Bitpanda’s success in building a large customer base in Europe has been its strategic marketing, especially through sports sponsorships across the continent. Earlier this year, the company partnered with French football club Paris Saint-Germain (PSG) and secured a new deal with Italian club AC Milan.
Crypto firms see sports sponsorship as an ideal way to engage with fans, particularly football supporters, who are a key target audience for digital investment and crypto.
