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Solidifying the Italian betting sector as one of the company’s key target markets, OKTO has partnered with ‘rapidly growing’ local gaming operator Eventogioco.

The core term of the agreement is the delivery of OKTO’s cash-to-digital payment solutions to Eventogico, specifically its OKTO PVR customised wallet solution. 

OKTO has developed the product as an Italy-specific solution, designed to meet local market needs and compliance requirements to provide a convenient bridge between physical cash and digital payments.

Eventogioco’s Patrizia Sauli said: “Incorporating OKTO PVR into our offering was a seamless and efficient process. OKTO’s phygital payment solution seamlessly integrates with Exalogic, enabling our players to easily top up their i-gaming accounts with cash at retail locations equipped with recharge points. 

“The product blends the excitement of online gaming with cash transactions. This ensures convenient access to funds and uninterrupted gaming experiences for our players while we remain ahead of the regulatory shift in the region.”

The partnership is OKTO’s first Italian deal of 2024 and its first in the country since a November 2023 deal with Macao Win, with the igaming firm also integrating OKTO PVR into its operations.

Italy is one of Europe’s most prominent gaming sectors and is a key target market for many operators. For example, Betsson – which recently partnered with OKTO in Greece – launched its flagship sportsbook brand in the country just last week.

Dante Micucci, Country Manager Italy of OKTO, said: “We are glad to collaborate with Eventogioco to expand OKTO PVR in the Italian gaming market. Our objective is to empower gaming operators with the necessary tools to succeed in an ever-evolving regulatory landscape. 

“Italy is on the verge of a transformative regulatory shift, and the time to act is now. With years of strategic foresight and meticulous planning, we stand as operators’ seasoned partners, offering innovative and compliant payment solutions tailored for Italy’s transition. OKTO PVR and OKTO CASH provide the means for our partners to drive success.”