BMO named LAFC’s official jersey sponsor in extended partnership

credit: Shutterstock
credit: Shutterstock

LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary kits. 

As part of the announcement, LAFC hosted an event at the Pepsi Plaza at the BMO Stadium for the official jersey launch last Saturday (17 February) with players in attendance. 

BMO’s support will help LAFC continue to deliver a “world-class experience and engage with new fans and audiences, reaching beyond both borders and boundaries”.

Catherine Roche, Chief Marketing Officer of BMO, said: “As The Bank of Soccer, BMO is excited to expand this wonderful partnership with LAFC, which further strengthens our commitment to growing the game of soccer across North America.

“This not only reflects our passion for soccer but also underscores our support of the Los Angeles community. Together, we’re crafting a blueprint for community empowerment, leveraging the power of sport to make progress for a thriving economy, sustainable future, and inclusive society. We look forward to supporting LAFC and its fans this season and beyond.”

The 2024 primary jersey features a minimalist look on the front by gold and carbon pinstripes on LAFC’s primary black home colour as the base of the jersey, with details celebrating the club and community.

BMO has committed over $16bn dollars to California as a part of its Community Benefits Plan to address key barriers to economic inclusion. 

Recently, the bank also made a $3m donation to Thrive Scholars to launch the BMO Thrive Academy – Los Angeles and a $1m donation to help Homeboy Industries expand its Los Angeles Workforce Development and Training Center.  

LAFC Co-President & CBO, Larry Freedman, said: “From the beginning, this has always been an incredible partnership that has united two organisations with a shared vision and commitment to what it means to be a force for good in our community.

“We are so excited to expand and strengthen this special relationship as we work together to grow the game in Los Angeles and beyond.”